5,000 vanilla farmers in Tanzania access new markets in Europe, Asia
London, Jan. 9, 2020 (AltAfrica)-About 5,000 Vanilla farmers in the Kilimanjaro region of Tanzania have been able to access new markets in Europe, Asia and some African countries courtesy of SourceTrace, a player in digital innovations in the agriculture and allied segment
SourceTrace said as a company engaged in the production of premium flavouring ingredients, its high standards and eco-friendly methods have helped the farmers and their products reach a global network, according to a press release issued by the company.
“Today it is delivered to speciality manufacturers, gourmet restaurants and home chefs in the US, Europe, Asia and Africa. This includes its main product line – vanilla pods and extracts”.
The statement added that In the Kilimanjaro region of Tanzania, where three-fourths of the population comprises smallholder farmers, they had not been growing vanilla until a few years ago. Most of the local farmers grew coffee and banana, but suffered from a high level of income insecurity when global coffee prices plummeted and abundant harvest of banana brought down corresponding demand and prices.
A growing population also fragmented the land holdings, reaching a point where the income from a one-acre farm had to support a family of five. The farmer’s average annual income hit a plateau at roughly $500 a year.
That’s when NEI’s dedicated team of agricultural experts decided to develop groups of farmers to grow a premium crop like vanilla, adding value to their farm and helping raise incomes, thus providing these communities with a more diversified income base, sustained by NEI’s access to markets.
NEI provided the technical guidance, inputs and best practices, while its team of food technologists and business management personnel helped turn these flavours into premium flavour ingredients with a global reach.
“The delicately-produced flavours are now travelling the world, satisfying the global demand for sustainably-sourced natural flavours. We are pleased to help streamline the farm operations of NEI that support the income security of smallholder vanilla farmers across five regions of Tanzania, and support their expansion into Uganda,” adds Venkat Maroju, CEO of SourceTrace.