China partners internet firm to develop online reading market in Africa
London, June 13, 2019 (AltAfrica)-China Literature Limited, an online literature platform in China, has announced a strategic partnership with Transsion Holdings, a smart device manufacturer and mobile Internet service provider in overseas emerging markets, to jointly expand into and develop the online reading market in Africa.
Transsion’s mobile phone portfolio comprises of three leading brands, namely TECNO, itel and Infinix. In 2018, Transsion sold 124 million mobile phones globally.
According to IDC figures, Transsion holds the largest market share in Africa in 2018. As a mobile industry leader, Transsion’s extensive user base provides a solid foundation for the company to develop and promote online products in Africa.
Driven by China Literature’s vast portfolio of content and deep experience in developing and operating online literature platforms, and combined with Transsion’s extensive distribution channels across Africa, the partnership will enable China Literature and Transsion to bring high-quality online literary content and products to a wider audience.
Online literature content distributed in Africa will initially be in English and consist of nearly 30,000 literary works from China Literature’s existing portfolio. In the near future, the platform will begin distributing content in local languages and will also include content produced locally.
The online reading App will be pre-installed on all mobile phones under Transsion’s brands sold in Africa.
“We are pleased to work with Transsion to provide African users with access to our comprehensive library of literature works and help foster new original content in Africa,” stated China Literature.
“Leveraging Transsion’s extensive distribution network and strong market position in Africa, the cooperation will allow us to benefit from the enormous opportunities for online reading in Africa. This is an important step for China Literature to expand our mobile readership base internationally and unleash value from our intellectual properties on a global scale.”
Transsion stated, “The circulation of digital reading in Africa is still in its early days and presents huge opportunities compared to mature markets like Europe, United States and China. Being in Africa for some time now, we noticed the increasing demand for online reading content from our African mobile users. By combining our strong distribution channels with the competitive advantage of China Literature in content and operations, we look forward to enriching the lives of our African consumers with high-quality literary content for years to come.”